Hugo Tavares
Creative Director · Brand Strategist
me@hugotavares.us (407) 446-8830 Tampa, Florida · Remote-available linkedin.com/in/hugotavares hugotavares.usProfessional Summary
Creative Director with 20+ years of experience leading brand strategy, design teams, and high-impact marketing campaigns across healthcare, finance, and technology sectors. Expert in visual identity design, design systems, and creative direction using Figma, Adobe Creative Suite, and AI-assisted workflows. Proven track record building and mentoring design teams, streamlining creative operations, and delivering measurable business results. Open to Creative Director, Art Director, Design Director, and Associate Creative Director roles — on-site, hybrid, or fully remote.
Core Competencies
Professional Experience
Creative Director
–Levo Health · Tampa, Florida
- Lead creative strategy for 40+ healthcare and wellness clients, managing visual consistency across all touchpoints
- Established design standards framework, reducing creative cycle time by 35% and enabling faster time-to-market
- Managed and mentored multidisciplinary design team, collaborating with cross-functional partners across marketing, product, and clinical teams
- Directed vendor relationships and production, maintaining 98% on-time delivery rate
- Pioneered integration of AI-assisted tools (Midjourney, Runway), increasing creative output capacity by 40%
Design Manager
–Boatsetter · Tampa, Florida (Remote)
- Refreshed brand identity across digital channels, repositioning marketplace as premium leader and increasing brand awareness by 25%
- Led cross-functional creative initiatives for 6+ major product launches
- Directed design team of 3-4 designers, improving user engagement by 18% and conversion rate by 12%
- Managed design budget allocation and vendor partnerships to optimize costs
Senior Marketing Designer
TraceAir · Tampa, Florida (Remote)
- Created marketing assets across digital and print channels, supporting company positioning and launch initiatives
- Produced 20+ social media campaigns, contributing to 35% increase in engagement
- Designed interactive product mockups and wireframes in Figma to support product development
Senior Graphic Designer
–Ideal Agent · Tampa, Florida
- Led design and video production for television commercials, digital campaigns, and platform interfaces
- Edited and color-corrected video content, applying UX-informed design principles to enhance engagement
- Managed project timelines and coordinated external production vendors
Design Manager
–Eleven Financial · Sao Paulo, Brazil
- Evolved brand visual identity and messaging across marketing campaigns and digital platforms
- Directed YouTube channel strategy, increasing subscribers by 45% and viewer engagement by 60%
- Conducted A/B testing on marketing materials to enhance campaign performance and conversion
Senior Art Director
–PremierPet · Sao Paulo, Brazil
- Designed catalogs, brochures, sales kits, and technical specification sheets for veterinary audiences
- Directed creative for 8+ major trade shows, producing event booths and on-site collateral
- Produced magazine advertising campaigns aligned with seasonal product launches
Education
Bachelor of Arts in Graphic Design
Estacio de Sa Universities · Sao Paulo, Brazil
Foundation in typography, layout, branding, color theory, packaging, and print production with design thinking principles.
Professional Development
UI Design Bootcamp
Memorisely · Remote
UX research, wireframing, high-fidelity prototyping with Figma, accessibility standards, and usability testing.
Animation with After Effects
Impacta School · Sao Paulo, Brazil
Keyframing, easing curves, typography in motion, compositing, and export workflows for social and web.
Advanced Photoshop
Opa! Escola de Design · Fortaleza, Brazil
Color correction, retouching, compositing, RAW processing, and CMYK preparation for print.
Additional
- Languages
- English (Fluent), Portuguese (Native/Fluent), Spanish (Conversational)
- Citizenship
- Brazilian-American
- Experience
- 5+ years remote team leadership · 6+ years international cross-cultural management · 15+ years in creative leadership
Recommendations
"Hugo is a great creative talent and personality to have on a team. At Boatsetter, he was known for bringing optimism to work every day and approaching every new creative challenge with curiosity and enthusiasm."
"Hugo always provided clarifying suggestions and incorporated feedback in a constructive way. His optimism and open-mindedness in the creative process are as valuable as his design prowess."